How to Drive Traffic to Your Geelong-Based Business Website

April 28, 2023

Are you struggling to attract customers to your website? It’s time to optimise your website for Geelong-based customers! In this article, we’ll share five powerful strategies to help you rank higher in local search results and increase your business.

If you want to get more traffic for your website, there’s no better option than hiring a Geelong SEO company that knows the local area and how to implement a digital marketing strategy for local Geelong businesses.

Let’s dive in and optimise your website!


SEO Geelong: 5 Proven Strategies to Increase Website Visibility in Geelong

Bollards on the Geelong waterfront

Geelong is a vibrant city in Victoria, Australia, known for its beautiful beaches, historic landmarks, and lively culture. As a bustling business hub, local companies compete for customers online, making a strong online presence essential to stand out from the crowd.

This is where digital marketing in Geelong comes in. Search Engine Optimisation (SEO) helps your website rank higher in search engine results pages. Optimising your website’s content and structure can increase your visibility, attract more traffic, and boost your chances of turning visitors into valuable customers. Let us help you develop effective SEO strategies to achieve your online business goals.

Without further ado, here are five proven SEO strategies that can help your business succeed in Geelong.

1.     Improve Your SEO With Effective Keyword Search

To improve your website’s search engine optimisation (SEO), it’s essential to invest time and effort into conducting thorough keyword research. Keywords are the specific phrases or terms that potential customers enter into search engines, like Google, to find products or services like yours. By strategically incorporating relevant keywords into your content, you can improve your search engine rankings and drive more traffic to your site. Start optimising your SEO by conducting thorough keyword research today.

To start your research, brainstorm a list of potential keywords that accurately reflect your business. Once you have a list, use a reliable tool such as Google Keyword Planner to analyse how frequently those keywords are searched and how much competition exists for each term.

Choose keywords with high search volumes and low competition to improve your search engine ranking. This can make your website more visible and attract potential customers. Begin researching relevant keywords now and start climbing to the top of search rankings.

2.    The Importance of Fixing Technical Issues for SEO

Don’t let technical issues like slow loading speeds, broken links, duplicate content, and non-responsive design hurt your website’s search engine optimisation (SEO). These issues negatively affect usability and performance, causing your ranking to drop.

However, fixing these technical issues means you can enhance the user experience of your website, making it easier for visitors to navigate and find what they’re looking for. As a result, search engines will prioritise your site in their ranking algorithms since good user experience is a key factor.

Additionally, addressing technical issues helps search engines crawl and index your site efficiently, giving you better chances of appearing in search results. So, don’t overlook the importance of technical fixes in elevating your website’s SEO ranking.

In short, addressing technical issues on your website is an essential step in any comprehensive SEO strategy. So don’t hesitate to prioritise fixing technical issues to improve your website’s performance and rankings.

3.    Optimising Your Website for Local SEO in Geelong

Once you’ve identified your target keywords, it’s time to optimise your website’s on-page elements. On-page optimisation refers to the various elements on your website that impact its visibility and relevance to search engines. These elements include:

    • Page titles and meta descriptions.
    • Heading and sub-heading tags.
    • Website Content – text and images.
    • Image alt text.
    • Internal linking.

To enhance your website’s performance in Geelong, incorporate your target keywords into your page titles, meta descriptions, headers, and content for optimal on-page elements. Use descriptive alt text for your images, and include internal links to other relevant pages on your site. This will help enhance the visibility and relevance of your website in search engine results.

4.    Improve Website Visibility With Local SEO For Geelong

If you want to improve your website for local SEO in Geelong, you will need to focus on optimising your website to rank higher in local search results. These results show up when users look for local businesses or services in their area. Implementing three key strategies can help you optimise your website for local searches:

Google My Business:
Take ownership of your Google My Business listing and optimise it to show up in local search results and on Google Maps.

Local Citations:
Build citations — mentions of your business’s name, address, and phone number — on local directories and review sites.

Local Content:
Create content that’s relevant to your local area, like blog posts about local events or landmarks.

By following these local SEO strategies that are related to Geelong locations, you can enhance your visibility in local search results and attract more local customers to your business.

5.    Link Building

Link building is crucial for improving your website’s authority and search engine ranking by acquiring backlinks from other websites. These links not only demonstrate the value of your site but also reflect your content’s relevance.

To get started with backlink building, create high-quality, shareable content that grabs the attention of other websites. Then, connect with sites relevant to your content and request a backlink. With these methods, you can increase your website’s visibility and attract more traffic to your content.

What’s the Takeaway?

Are you looking to attract more local customers and increase your online presence in Geelong? Effective SEO strategies can make a significant impact on your business’s success.

Start by focusing on local SEO in Geelong and optimising your website for local search results. Conduct keyword research, fix technical issues, and implement on-page optimisation to improve your website’s search engine ranking and visibility.

But it doesn’t stop there. Creating high-quality, shareable content and building backlinks from relevant websites can also improve your website’s authority and ranking.

By following these five proven SEO strategies, you can stay ahead of the competition and drive more traffic to your website. Regularly review and adjust your tactics to stay current with search engine algorithms and user behaviour. Don’t miss out on the opportunity to boost your business success in Geelong.

Get our FREE Local SEO Reports and a FREE 15-minute consultation about your report. Let’s work together to take your business to the next level!

Q. What Is Keyword Research in SEO?

A. Keyword research involves identifying the search terms that users enter into search engines when looking for products or services. By identifying the relevant keywords and optimising the website accordingly, businesses can improve their chances of ranking higher in search results.

Q. What Common Technical Issues Can Affect a Website’s Seo?

A. Some common technical issues that can affect a website’s SEO include slow page speed, broken links, duplicate content, and non-responsive design.

Q. What Is On-Page Optimisation in SEO?

A. On-page optimisation refers to the various elements on a website that affect its visibility and relevance to search engines. These elements include page titles, meta descriptions, header tags, content, image alt text, and internal linking.

Q. What is Local SEO, And How Can it Benefit Businesses?

A. Local SEO is a type of SEO that focuses on optimising a website for local search results. By implementing local SEO strategies such as optimising Google My Business listing, building citations on local directories and review sites, and creating local content, businesses can improve their visibility in local search results and attract more local customers.

Q. What is Link Building in SEO, And How Can Businesses Acquire Backlinks?

A. Link building is the practice of acquiring backlinks (links from other websites to your own) to improve a website’s authority and ranking. Businesses can acquire backlinks by creating high-quality, shareable content that other websites will want to link to and by reaching out to relevant websites.

Paul Murphy
Paul Murphy

Paul Murphy is the founder and business owner of Liberty Marketing since 2006. Liberty Marketing operates from Geelong, Victoria and works as a freelance digital marketing specialist and print management company in partnership with a wide range of web development and print suppliers throughout Australia. Together, we strive to deliver the latest technology solutions.