Local SEO Geelong: Increase Revenue With Local SEO

July 25, 2023

Local SEO is the key to improving visibility in local search rankings. Implementing effective search engine optimisation techniques and strategies can help your website gain visibility, improve ranking results, and reach a larger audience for greater potential business growth. This involves various techniques, such as optimising the website’s content with local keywords, obtaining local citations and backlinks, and claiming and optimising local listings and directories.

Local SEO can help businesses in Geelong increase their local reach, giving them a competitive edge and helping boost traffic to the website. Optimising for local search is essential; it allows companies to show up prominently when potential customers are searching locally, making them more visible – leading to an influx of leads and sales. Local SEO can also help businesses to establish their brand presence in the local market and improve their credibility and reputation.

Moreover, many customers nowadays use search engines to find local businesses and services, and they often rely on local search results to make their purchasing decisions. If you’re a  business located in Geelong, Local SEO is key for making sure the right people see your products and services. Investing in it now can mean more customers buy your products and services.

Sample Google business search for Geelong Mechanic

Implementing local SEO strategies can provide many benefits for Geelong businesses. Here are some of the key benefits of using local SEO for your Geelong business:

  1. Increased visibility and online presence: Optimising your website for local search can increase your online visibility and make it easier for potential customers to find your business when searching for relevant keywords and phrases.
  2. Targeted traffic: Local SEO can help you attract more traffic to your website by targeting customers actively searching for products or services in your local area.
  3. Improved credibility and reputation: Local SEO can help you establish your business as a credible and trustworthy authority in your local market, which can help improve your reputation and encourage more customers to do business with you.
  4. Higher conversion rates: By targeting customers who are actively searching for your products or services in Geelong, you can increase your chances of converting website visitors into paying customers.
  5. Cost-effective marketing: Local SEO can be a cost-effective marketing strategy for Geelong businesses, as it can help you reach your target audience without spending a lot of money on traditional advertising methods.
  6. Competitive advantage: Implementing local SEO strategies can give your Geelong business a competitive advantage over other businesses in the area, especially those that are not investing in local SEO.

Overall, local SEO is a powerful marketing strategy for Geelong businesses that can help improve their online visibility, attract targeted traffic, and drive more leads and sales.

Understanding Local SEO for a Geelong Audience

Every business person trading in Geelong knows that people in Geelong, Greater Geelong and its surrounding regional areas choose to use local businesses as much as possible. Most people searching for products and services online will first search for a local Geelong business. That’s why optimising your website, and your Google My Business Page and citations are critically important, so your business reaches your local population.

The key components of local SEO include:

  1. Google My Business (GMB) Listing:
    A GMB listing is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. It’s essential for local businesses to claim and optimise their GMB listing to increase their visibility in local search results.
  2. On-Page Optimisation:
    On-page Optimisation includes optimising website content, meta tags, title tags, and other on-page elements to target local keywords and improve website relevance for local search queries.
  3. NAP Consistency:
    NAP stands for Name, Address, and Phone number, and it’s critical for local businesses to ensure consistency across all online directories and listings to avoid confusion and improve rankings.
  4. Local Citations:
    Local citations are online mentions of a business’s name, address, and phone number. They help search engines understand the business’s location and relevance and can help improve local search rankings.
  5. Reviews:Online reviews are a crucial factor in local search rankings. Positive reviews can improve a business’s visibility and credibility, while negative reviews can harm its reputation and ranking.
  6. Local Link Building:
    Local link building involves acquiring links from other local businesses, directories, and relevant websites. It helps improve website authority and relevance for local search queries.

Overall, local SEO is an important component of any local business’s digital marketing strategy, as it can help increase online visibility, drive traffic and leads, and improve overall business success.

How Local SEO Differs From Traditional SEO

When it comes to website visibility, both Local and Traditional SEO have their advantages. While a standardised approach of traditional SEO broadens your reach by targeting keywords and phrases related to nationally relevant topics, Local SEO narrows the focus down for higher relevance in local search results, giving you an edge over competitors vying for attention from potential customers nearer home.

Local search algorithms are designed to display search results based on a user’s geographic location and search query. These algorithms use various factors, including relevance, proximity, and prominence, to determine the most relevant local businesses to display in search results.

With Google My Business, local businesses can manage their online presence and strengthen its visibility across search engine results. Optimising GMB listings is essential for helping customers find you easily through key information like business hours, contact details, and reviews from satisfied customers – as well as driving more traffic to your website.

By optimising a GMB listing, the business website and building citations, businesses can ensure that their information is accurate and consistent across all Google platforms, making it easier for potential customers to find your business.

Additionally, optimising a GMB listing can help businesses appear in Google’s Local Pack, which is the top three local search results displayed in a map format at the top of the search results page.

Optimising Your Website For Local SEO

An easy way to describe how search engines work is to think about search engines as word or phrase-matching machines. For this reason, you need to have the right words and elements on your website to match what search engines deem to be a match to what the person searching for your products or services has used as a search query.

A website with more local geographical words or elements, such as maps or case studies that include local business activity with details about Geelong or the surrounding areas, gives search engines the necessary data to make that match.

If a website has more relevant information on the website over and above what its competitors have, then search engines will rank the website higher than its competitors.

Tips and Tactics for Local Geelong SEO

Local SEO has its own set of SEO tactics and strategies, and certain aspects of local SEO differ from traditional SEO. For example, the business name, address and phone number (NAP) need to be in the exact same format across all digital assets; otherwise, Google and other search engines will not recognise the business listing to be the same as what is on your website, GMB and other citations.

Getting Reviews

The best place to start building your local SEO is to get as many reviews from your happy customers as possible. Asking for reviews needs to be part of your ongoing digital marketing strategy. Paying for reviews is a bad idea. Google will penalise or, worse, remove your GMB page if you are found to be using paid reviews.

Using reviews as social proof that you are a trustworthy business and you have satisfied customers shows new prospective customers that other customers have gone to the effort of leaving a review for the good products or services provided.

Positive reviews are crucial for businesses, as potential customers will likely trust and use a business with a good reputation. However, it’s not uncommon for businesses to receive negative reviews, and it’s essential to address them promptly. While a few negative reviews are inevitable, they can still impact a business’s reputation if left unaddressed.

It’s important to understand that not every customer will have a positive experience, and addressing negative reviews professionally and empathetically can help mitigate any potential damage to the business’s reputation. Potential customers may see a business’s response to negative reviews as an indication of how it values its customers and their feedback.

Therefore, businesses should not be deterred by negative reviews but instead focus on addressing them and improving customer service. By doing so, they can improve their online reputation and potentially turn a dissatisfied customer into a loyal one.

Optimising Your Google Business Page

Optimising your Google My Business page on a regular basis is also important. Google likes to see a business actively updating the GMB page with relevant business-related posts, products and services.

Depending on your business’s industry, there is a wide range of settings on the GMB page that allows you to include information about your business for your customers, which is a long list that is best reserved for another blog article, but you can find on the GMB help pages that provide a wealth of information.

Tracking Your Local SEO Success

Millennial Asia businessmen and businesswomen meeting brainstorming ideas about new paperwork project colleagues working together planning success strategy enjoy teamwork in small modern night office.

In the world of digital marketing, businesses need to have an understanding of Google Analytics. This allows business owners to see how their digital marketing efforts impact their revenue. By monitoring traffic and conversions, businesses can gather valuable information about the effectiveness of their marketing spend.

When it comes to tracking local SEO, there are a few different analytics software products available.

  1. Google My Business Reports
  2. Google Analytics
  3. Google Search Console
  4. Third-Party Analytics software,

Google My Business Reports

When you set up a GMB page, Google provides live, automated reports online based on the monthly performance. What you see in the reports will reflect the industry you are in and how you have set up the GMB page. You must be logged into your Google account to view these reports. GMB reports are your most accurate reports for understanding the metrics on performance.

Google Analytics

If you want to use Google Analytics, you won’t see too much information that is segmented for local search unless you create custom reports. There are geo reports, although most of the traffic reporting in Google Analytics is a combination of all traffic, so it is time-consuming to separate local traffic data from the rest of the data. I would not rely on Google Analytics to understand your local traffic alone.

Google Search Console

Google Search Console (GSC) is another Google product you can use; although similar to Google Analytics, the data from GSC is mixed traffic data coming from traditional organic traffic and Google My Business page, so you won’t be able to extract traffic data on a granular basis.

Third Party Analytics Software

There are many third-party analytics software options to choose from that track your local SEO. I don’t use any of them to track local SEO data; they only regurgitate what is already set up in Google Search Console and Google Analytics and use averages to provide a metric.

Finally, learning Analytics is crucial for businesses to understand the impact of their digital marketing efforts on their revenue. Monitoring traffic and conversions can provide valuable insights into the effectiveness of marketing spend, enabling businesses to make informed decisions about their marketing strategy and budget allocation.

What’s the Take Away?

Local SEO should be your primary focus if you are a local Geelong business and your customers predominantly come from your local area. A local business needs to implement strategies and tactics unique to local SEO in Geelong, and your website needs to include the same details on your Google My Business page and citations in online directories.

Reviews are an important trust factor for local SEO, and businesses that want to build trust and social proof for the brand need to include a reviews acquisition strategy in the digital marketing plan.

After reading this article, you should understand why local SEO in Geelong is crucial for any business. Focusing on local SEO can increase visibility and ensure your website appears on Google Maps, among other benefits. Despite its challenges and time-consuming nature, optimising for local SEO is key to taking your business to the next level.

As an experienced professional with a track record of successful projects in Geelong and other states in Australia, I can provide tailored marketing strategies to help you achieve your goals. Contact me today to get started.

Paul Murphy
Paul Murphy

Paul Murphy is the founder and business owner of Liberty Marketing since 2006. Liberty Marketing operates from Geelong, Victoria and works as a freelance digital marketing specialist and print management company in partnership with a wide range of web development and print suppliers throughout Australia. Together, we strive to deliver the latest technology solutions.