Outsourcing Digital Marketing: A Smart Move for Business

May 1, 2023

Outsourcing digital marketing is a smart decision for businesses intent on increasing their online visibility and bolstering revenue.

Are You Leaving Money on The Table?

In today’s digital age, it’s crucial for businesses to have a strong online presence to remain competitive. However, many businesses may have limited digital marketing capabilities due to factors such as a lack of expertise or budget constraints. As a result, businesses may realise that they’re falling behind their competitors and not reaching their full potential when it comes to reaching their target audience online.

One key realisation that businesses may have about their limited digital marketing capabilities is that they’re missing out on opportunities to engage with customers and generate leads. With the majority of consumers now searching for products and services online, businesses need to have a strong digital marketing strategy to capture their attention. Without this, businesses may struggle to attract new customers and retain existing ones, which can ultimately impact their bottom line.

Another realisation that businesses may have about their limited digital marketing capabilities is that they’re not effectively measuring their return on investment (ROI) from their digital marketing efforts. Digital marketing requires a significant investment of time, money, and resources, and businesses need to be able to track their results to ensure that they’re getting the most out of their investment. Without the right tools and expertise to measure their ROI, businesses may struggle to determine what’s working and what’s not, which can make it difficult to improve their digital marketing efforts over time.

Acknowledging a Lack of Expertise: A Crucial Step Towards Profitability

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Acknowledging a lack of expertise is a crucial step towards improving digital marketing efforts because it allows businesses to identify areas of weakness and take action to address them. One way to think about this process is through the Theory of Learning and the four stages of competence, which are unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence.

1. Unconscious Incompetence (Ignorance)

The first stage, unconscious incompetence, occurs when businesses are unaware of their lack of expertise in a particular area. For example, a business may not realise that they’re not effectively optimising the website to increase online visibility. However, once they become aware of this issue, they move into the second stage, conscious incompetence.

2. Conscious Incompetence (Awareness)

At this stage, businesses acknowledge their lack of expertise and recognise the need for improvement. For example, a business may realise that they need to invest more time and resources into search engine optimisation to increase online visibility and promote lead generation. This acknowledgment allows them to take action and move into the third stage, conscious competence.

3. Conscious Competence (Learning)

When business owners reach this stage, they begin to develop the skills and knowledge needed to improve their marketing efforts. For example, they may invest in social media training for their staff or hire a digital marketing agency to help them develop a more effective social media strategy. As they become more proficient, they move into the fourth and final stage, unconscious competence.

4. Unconscious Competence (Mastery)

The individual has become extremely proficient in a skill through extensive practice, allowing them to perform it effortlessly. They are able to multitask and perform the skill while completing other tasks. Depending on the circumstances of learning, they may also possess the ability to effectively teach it to others.

The Benefits Of Outsourcing Digital Marketing

While some digital marketing tasks, such as social media community management, can be done in-house, businesses should consider outsourcing more complex tasks to digital marketing experts. Acknowledging a lack of expertise is an important step towards improving marketing efforts, but it’s also important to recognise that some tasks may require specialised skills and knowledge that are best left to professionals.

By outsourcing to a digital marketing agency, businesses can benefit from the expertise and experience of professionals who have a deep understanding of digital marketing and can provide the following benefits:

1. Expertise And Knowledge

One of the key benefits of seeking professional assistance in reaching digital marketing goals is gaining access to a team of experts with deep knowledge of the latest digital marketing strategies and tools. Digital marketing agencies employ professionals with specialised skills in areas such as SEO, PPC advertising, content marketing, and social media management. By working with these experts, businesses can benefit from their expertise and experience and develop a comprehensive digital marketing strategy that helps them to achieve their goals.

2. Time And Resource Efficiency

Another benefit of working with a digital marketing agency is that it allows businesses to be more time and resource-efficient. Developing and executing a comprehensive digital marketing strategy can be time-consuming and requires a range of skills and resources. By outsourcing this work to a professional agency, businesses can focus on their core competencies and free up time and resources to focus on other important areas of their business.

3. Access To Cutting-Edge Technology

Digital marketing agencies are often at the forefront of new technologies and tools that can help businesses to reach their digital marketing goals more effectively. By working with a professional agency, businesses can benefit from access to cutting-edge technology, such as marketing automation tools, advanced analytics platforms, and AI-powered chatbots. These technologies can help businesses to improve their efficiency, accuracy, and reach in their digital marketing efforts.

4. Flexibility And Scalability

Working with a digital marketing agency also provides businesses with greater flexibility and scalability in their digital marketing efforts. Digital marketing agencies can tailor their services to the specific needs and goals of a business and provide support and guidance as these needs change over time. This can be particularly beneficial for businesses that are growing rapidly or operating in a rapidly evolving industry.

5. Measurable Results

Perhaps the most important benefit of seeking professional assistance in reaching digital marketing goals is the ability to achieve measurable results. Digital marketing agencies use sophisticated analytics tools to measure the success of their campaigns, track ROI, and make data-driven decisions about how to optimise campaigns for maximum effectiveness. By working with an agency, businesses can gain a clearer understanding of the impact of their digital marketing efforts, and make more informed decisions about how to allocate resources to achieve their goals.

Final Thoughts

Ultimately, the decision to outsource digital marketing efforts will depend on a range of factors, including the business’s budget, goals, and available resources. By carefully weighing these factors and working with a trusted partner, businesses can develop a comprehensive digital marketing strategy that helps them to achieve their objectives and succeed in the digital marketplace.

If you are a small to medium business and thinking about outsourcing your digital marketing, contact Liberty Marketing Today!

Liberty Marketing is based in Geelong and provides digital marketing services in Geelong, Greater Geelong, Surf Coast and South West regions of Victoria. We can also provide remote digital marketing services Australia-wide.

Paul Murphy

Paul Murphy

Paul Murphy is the founder and business owner of Liberty Marketing since 2006. Liberty Marketing operates from Geelong, Victoria and works as a freelance digital marketing specialist and print management company in partnership with a wide range of web development and print suppliers throughout Australia. Together, we strive to deliver the latest technology solutions.