Outsourcing SEO for Small Businesses

May 1, 2023

Search Engine Optimization (SEO) is essential to digital marketing. As a small business owner, you may not have the time or resources to manage your website’s SEO on your own. For this reason, outsourcing SEO to a freelance digital marketing professional can be the best option for your business. Let’s look at why outsourcing SEO for small businesses is so important.

Why Outsource Your SEO?

outsourcing SEO Geelong

Outsourcing SEO can bring many benefits to small businesses. A professional freelancer has lower overhead costs and can pass on the savings to the client. Furthermore, a freelancer has the ability to work on a more personalised level with the client due to the greater flexibility in working hours.

A higher level of flexibility provides the opportunity to spend more time researching the client’s business to gather a deeper understanding of the business, which also provides the opportunity to provide comprehensive keyword research and develop high-quality content that will help get your website seen by more people.

A freelance SEO specialist will also be able to provide valuable insights into what kind of content works best in search engine algorithms, as well as which keywords and phrases should be used most frequently. This means that when you outsource your SEO to a freelance digital marketing expert, they can help boost your website’s visibility and make sure it ranks higher in search engine results pages (SERPs).

Additionally, an experienced freelance digital marketer has access to tools such as analytics software that provides powerful insights into how users are interacting with your website, which pages are receiving the most traffic, and which pages are not performing as well as expected.

This data can then be used to improve page performance and ensure maximum visibility for your website. And since you won’t need to hire additional staff or buy expensive software, outsourcing SEO for small businesses can save money in the long term!

The Benefits of Outsourcing Your SEO

Outsourcing SEO for small businesses has several advantages over trying to manage it yourself or hiring full-time staff members.

  • Hiring a professional freelancer gives you access to their experience and expertise without investing in additional training or resources.
  • It allows you to focus on running your business while someone else oversees the technical aspects of optimising your website’s search engine rankings.
  • You have the flexibility of being able to hire someone on an hourly basis or pay them one lump sum, depending on what works best for you financially.
  • An experienced freelancer will have access to tools and resources that may not be available to you otherwise; this means they can provide more comprehensive services than if you tried managing it yourself or hired full-time employees who lack knowledge about these technologies.

What’s The Takeaway?

Small businesses can stay ahead of the competition by outsourcing their SEO needs to tap into an experienced team. By doing so, not only will you reduce the costs that come with purchasing expensive software or training materials, but your business visibility and ranking on search engines are sure to skyrocket.

The best part is you’ll have the flexibility to manage how much you pay according to what works best for your budget, allowing you to focus on running your business while someone else handles the technical aspects of optimising your online presence.

If you want more information about how a freelance digital marketer could help increase visibility online for your small business, contact us today! We would love the opportunity to discuss our services with you further!

Paul Murphy

Paul Murphy

Paul Murphy is the founder and business owner of Liberty Marketing since 2006. Liberty Marketing operates from Geelong, Victoria and works as a freelance digital marketing specialist and print management company in partnership with a wide range of web development and print suppliers throughout Australia. Together, we strive to deliver the latest technology solutions.