Why You Need to Use Your Website as a Publishing Hub

May 15, 2023

An effective digital strategy for building your digital presence is to direct audiences to your owned channels, such as the company website.

A company’s website is the owned digital media and serves as a central hub for all digital marketing efforts. Prioritising publishing content on the website establishes the website as the original source, and search engines like Google will credit the unique content to your domain.

Once your content is published on your website, it can be repurposed for social media platforms by sharing a summary or excerpt. This drives traffic back to your website, where readers can access the full version of the content.

The Benefits Of Owned Digital Channels

Digital Marketing specialist in Geelong

Owned channels, such as websites, are digital platforms created and owned by an organisation. This makes them a powerful tool for developing a digital presence. Owned channels give a company complete control over the content they publish and its appearance.

Using your website as a central publishing hub for all your digital marketing efforts provides several key benefits!

Cost-Effectiveness

Unlike traditional advertising methods, investing in owned channels is relatively inexpensive compared to other forms of marketing. Additionally, due to their lower cost, organisations can often increase their reach or frequency with campaigns or promotions that would normally not be possible with expensive traditional advertising methods.

Increased Reach & Visibility

By creating engaging content and directing audiences to your owned channels when searching for products and services, you can extend your reach beyond those who search for you directly. This helps to engage potential customers who may not have been aware of your business prior to discovering your online presence. It also gives you the opportunity to interact with new audiences through targeted digital methods such as social media ads or creating content specifically tailored towards specific demographics or interests.

Greater Credibility & Brand Loyalty

An active online presence builds trust among potential customers, helping them view your business positively and increasing brand loyalty among existing customers. By regularly providing quality content on your website and other owned channels, you can demonstrate expertise in various topics related to your industry – showing potential customers that you are knowledgeable about what you do and garnering respect from peers in the same field.

Furthermore, an established online reputation encourages current customers to return and share their positive experiences with friends and family, further increasing brand visibility.

Reach A Wider Audience

By using your own website as the primary platform for content publishing, you can ensure that your message reaches a much larger audience than relying on social media alone. This gives you the opportunity to engage with a broad range of readers, from those who follow you on social media platforms to those who stumble upon your content through paid and organic search engine results or other channels such as email newsletters or blog articles. Furthermore, since you are not restricted by space constraints like those imposed by certain social media networks, you can post full-length articles instead of truncated versions to allow visitors the deeper level of understanding they need.

What’s The Takeaway?

Using your website as a central publishing hub is one of the most cost-effective ways to build an effective digital presence and reach new audiences while ensuring credibility among current ones. Investing in high-quality content on this channel will help extend reach over time while building brand loyalty among existing customers – all at a lower cost.

Get In Touch!

A successful business is not just about offering a great product or service. It’s also about being efficient in generating leads and managing your time effectively while developing your customer base. Liberty Marketing can help you create strong foundations that will enable you to achieve financial freedom. Contact Paul Murphy Today!

Paul Murphy
Paul Murphy

Paul Murphy is the founder and business owner of Liberty Marketing since 2006. Liberty Marketing operates from Geelong, Victoria and works as a freelance digital marketing specialist and print management company in partnership with a wide range of web development and print suppliers throughout Australia. Together, we strive to deliver the latest technology solutions.